Jita Jita by Fresh Emir

Jita Jita by Fresh Emir


What do you know about fake news? Have you ever thought about the disruptive consequences fake news can have? 

Political tensions, social grievances, violence and local conflicts can be instigated by the spread of disinformation and fake news. Even though fake news is often spread in cyberspace, the negative impact it can have on our physical world is massive.

Check out the song “Jita Jita” by Fresh Emir done in collaboration with ARDA Development Communications Inc. for the Community Initiatives to Promote Peace project. This song is a good reminder to always check news before sharing it and to do the right thing!

ARDA – Development Communications Inc. is a leading development communication, non-profit organization headquartered in Lagos, Nigeria. ARDA-DCI is an organisation for the Community Initiatives to Promote Peace project (CIPP). ARDA-DCI, building on two decades of development communication experience across different media channels, has become an innovative, enterprising and vibrant development communication institution that produces creative, culturally relevant, impactful, high-quality content for sustainable development in Nigeria and across Africa. 

Check more of ARDA’s work on LinkedIn, Instagram, Twitter and Facebook (@africanarda).

Check more of the CIPP project on Instagram, Twitter and Facebook (@cippng).

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